Landing Page Setup

What is a landing page?
In a nutshell landing pages or as known in the the marketing industry “squeeze pages” are any page on a website where traffic is sent specifically to prompt a certain action or result. The goal of the copy and design of a landing page is to get the prospect to take your desired action. This can be to signup for a newsletter, to purchase a product, to call a special number, and many other uses.

Here are a few examples of ways that landing pages are used with for:

• People are sent to your landing page from your direct mail campaign using a special web address.
• Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
• Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
• Traffic is sent from a link in an email to a landing page designed to prompt a purchase or other action.
• Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
• The reason you need a landing page for your website is because Landing Pages are very effective in converting leads and prospects. With an effective landing page you can see increased conversions of 25% or more.
• The one thing that will convert more people is to keep the landing page SIMPLE. Take a look at the example.

Remember, the lifeblood of your business is marketing it correctly, and your landing page will be a great way to generate new sales and leads. If you just increase your transactions by just one percentage point, you can see a big increase in your business. Take a look at this example:

“Let’s say you have 10,000 unique visitors per month and you’re generating 100 sales transactions per month (1 percent) with an average sale of $90. Boost your site’s purchase conversion rate one percentage point and that translates to an extra $108,000 annually. Pop your conversion rate to 5 percent and you’ll realize a sales increase of $432,000 annually.”

To get started with a landing page for your business please give us a call now at 888-562-3454 ext 1.
If you are looking for a full website click here.

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