Integrated Marketing…Doing it Right

Integrated Marketing

In this fast paced business world we now live, you can’t just rely on one way to grow your business. Instead companies have to have a website, do direct mail, send out email newsletters to do business. People will go to a website to find out more about the company before they may purchase a product or service. When it comes to direct mail marketing, many people are finding that it works very well in getting new customers. Just as direct mail is working well to get more customers, email marketing/eNewsletters is helping many companies to skyrocket their sales. The reason for this is that sending out a eMail newsletter to your mailing list is very affordable.

Now what makes it all work together? By having an integrated marketing approach you will increase the awareness of your company, you will get more leads, and you will increase sales.

An integrated marketing approach will do 3 things for your company immediately:

1. It will increase your Brand Awareness to the public
2. You will get more leads
3. Sales will increase

Here is a typical scenario using our integrated marketing approach:

Our client wants to market a new product. They not only want to sell more products, but, they also want to increase their in-house email list so that they can market to these people later on. We compile a targeted list of the right people that they want to market to. This list is based on their age and income. (Remember, you always want to target the right people because if you do not, you are just throwing money away).

This mailing will be using 4×6 postcards, so a design and concept is developed with a great irresistible offer. The postcard is in full color so that it catches the person attention immediately. The postcard has a special website address that goes to a special landing page on their website. This special landing page does 2 things:

1. The landing page will present the offer to the customer and allows them to either purchase the product right now or have to signup to receive more information via email. (this is how their in-house list is inexpensively being built)
2. The client is able to know how the mailing is doing just by seeing the signups and purchases from this special online landing page.

The client has easily used our integrated marketing approach to grow their business

1. Eye-catching full color postcards were sent to a targeted mailing list (Direct Mail)
2. From the direct mail, customers were sent to a special online landing page allowing customers to purchase or to get more information via email. (Website Marketing)
3. (eNewsletter) By having prospects join their online newsletter; the client is able to send information about new products and sales to prospects and customers via attractive HTML newsletters without the expense of regular postal mail, saving them money.

If you want to increase sales, increase leads, and grow your business, give us a call today for a free no obligation consultation and we will be glad to help you. Call Toll Free 888-562-3454. Click here to fill out our contact form.

Comments are closed.