Direct Mail Marketing

Grow Your Business with Direct Mail Postcards

Using direct mail postcards is the best way to generate more sales and to increase future sales for your business. Postcards have proven to outperform all other direct mail that uses envelopes, people “Get your message!” the moment they pickup your postcard.

Download our Direct Mail Revenue Calculator
and see how much profit you make when using direct mail in your marketing

Below are a few reasons for this:

• They’re eye-catching: Your postcard doesn’t have to be art, but it helps if it’s attractive. Adding a high quality photo or other image will help.
• They’re simple: It’s a postcard, not a novel. Pretend every word is costing you $500. A jumble of information won’t do it. Simple, bold headlines like “Fall Fashions Are In!” or “50% Off Cookware” work best – then explain where, when and a few other details.
• They’re timely: Messages such as “Your Service Contract Expires June 1″ work great – if you have a timely message of some kind for your customers, use it
• They’re two-sided: Be sure to use both sides of your postcard, but not every inch. Use one side like a poster and the other for a few details. Or put an ad on one side and a personal message on the other.
• They’re multifaceted: A postcard can double as a coupon, gift certificate or event ticket. Ask people to present the card to claim an offer. It’s an easy way to measure effectiveness.

You get maximized visibility!
Our postcards are printed in full color on both sides on premium quality coated stock. Unlike direct mail messages hidden in envelopes (that all too often flutter unopened into the nearest trash can) each and every person who handles your postcard sees your sales message. And, as you well know, you can never predict who on that list of accidental, secondary and pass-along viewers might well become one of your best new customers!

No bigger bang for your buck!
All things considered, postcards are hands-down the most cost-efficient advertising,
promotion and information dissemination vehicle available today. Dollar-for-dollar invested, postcards outperform practically every other direct communication medium, including print, radio and television.

Get It Mailed to the Right People
Your direct mail campaign will not get the desired results without a targeted list. You may ask “why is a targeted database important?”

By using a targeted database you are marketing to the people that are the right match for your products and or services. It is not a shoot in the dark approach to getting customers. You are precisely pinpointing the people and businesses that you want to market to. Targeting can be based on any number of factors

A lot of times companies use the shoot in the dark method to get more customers, like using newspaper advertising. This works for some, but is not very efficient and sometimes waste money and time. By using a targeted direct marketing campaign you are precisely pinpointing the people and businesses that you want to market to. This will have people calling or coming in that are truly interested in your product/service, which in turns brings in more sales and revenue. Which is the reason you are in business…Right?

We can provide you with virtually any type of consumer or business database. From left handed golfers, to new businesses in your area in the past 6 months? Basically if you need it we can provide it.

Use our targeted databases to:

• Pinpoint potential buyers in your market area
• Announce a new store location
• Advertise store expansion into new areas
• Send special offers or distribute discount coupons
• Develop lasting relationships with customers
• …and much more

The Bottom Line
Marketing methods don’t have to be high-tech or expensive in order to be effective. For many types of companies, a simple and cost-effective direct mail postcard marketing campaign might prove just the ticket for kick-starting company sales.

To Do:

Go to our online shop for pricing and ordering of Direct Mail Packages
Watch Video on using our Direct Mail Profit Calculator and download it for FREE!
View case study on how Wong’s Diner increased sales using direct mail postcards

For help in getting started with your Direct Mail Campaign, Call us toll free at 888.562.3454 and one of our account managers will be able to fully help you. >> Click here and fill out our contact form.

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